February 22, 2017

Content Marketing

Content Marketing

Content marketing has been deemed one of the most effective methods of lead generation online. While other companies focus solely on link popularity, the value that DigitalMarketingOnlineServices content marketing strategies provide stretches far beyond that of traditional link building. DigitalMarketingOnlineServices content marketing services include:

  • A collaborative content marketing team comprised of individuals from every department of DigitalMarketingOnlineServices , including an SEO strategist, copywriting manager, and graphic designer
  • Strategies dedicated to increasing your site’s overall power and rankings through high quality content signals
  • Original content ranging in the form of infographics, branded blog posts, motion graphics and even eBooks
Why Have a Content Marketing Strategy?

As part of a comprehensive sales funnel, content marketing is an effective marketing strategy. It focuses on providing website visitors with interesting content that takes many forms, from blogs and articles to infographics or motion graphics. Instead of making hard sales pitches, content marketing serves as a way to introduce consumers to your brand. It’s a low pressure way to bring new leads into your sales process, all the while providing content that is truly helpful and useful.

While link building plans focus solely on text links, the value of content marketing comes from the myriad of departments involved and the creative techniques used to develop a content outreach strategy that goes far beyond traditional link building.

Other content marketing firms may focus just on creating your content—but we’re different. Our plans include everything from design and creation to SEO, outreach, social media, and link earning.

Content assets developed 3 7 14
Distribution of content on 3rd party websites
Contextual links
Keyword used in anchor text At least 50% At least 50% At least 50%
Themed links
Minimum link longevity or will be replaced (rarely happens) 1 year 1 year 1 year
Dedicated link building/outreach expert
Online project management schedule
Keyword research
Development or optimization of website blog
# of blog posts per month 2 4 8
# of press releases 1 – every year 1 – every 6 mo 1 – every 3 mo
# of infographics 1 – every year 1 – every 6 mo 1 – every 3 mo
Infographic research
Infographic design
Infographic promotion
Infographic website outreach
Infographic social outreach
Infographic viral promotion
Estimated backlinks per infographic 15+ 15+ 15+
Creating of motion graphic (based on inforgraphic research)
Motion graphic design
Motion graphic promotion
Motion graphic website outreach
Motion graphic social outreach
Motion graphic viral promotion
Estimated backlinks per motion graphic 6+ 6+ 6+
Ongoing monthly traffic & goal reporting
Keyword rank checker access (Updates weekly)
Social media monitoring interface access
Competitor intelligence report
Creation & promotion of an eBook
1 Hour Consultation with DigitalMarketingOnlineServices, Inc. CEO
Monthly Link Reporting
Duration 1 year 1 year 1 year
Monthly Content Marketing Investment: £1,500 £3,000 £6,000
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