February 22, 2017

Mobile Marketing

Mobile Marketing

Mobile marketing is marketing that takes place via mobile devices such as smart phones, tablets or PDAs. Mobile marketing makes use of features of modern mobile technology such as location services to tailor marketing campaigns based on a customer’s location or frequently visited places. Mobile marketing is a way in which technology can promote personalized goods or services to a user who is constantly connected to a network via their mobile device.

Mobile marketing may include promotions sent through

  • SMS text messaging,
  • MMS multimedia messaging,
  • through downloaded apps using push notifications,
  • through in-app or in-game marketing,
  • through mobile web sites, or
  • by using a mobile device to scan QR codes.
  • Proximity systems and location based services can alert users based on geographic location or proximity to a service provider.

Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around with them wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals or promotions based on a nearby store or a place frequently visited by the consumer. These marketing campaigns can be more targeted and specific to the individual user, and should therefore be more effective for the company doing the marketing. One example may be a marketing campaign that sends food-related coupons to a customer any time they come within half a mile of a specific supermarket.

There are privacy issues concerning how the data collected by mobile devices is used and whether or not companies have the right to collect such data without explicit consent. Such data can be used for identity theft or to send spam if it falls into the wrong hands due to data theft or poor security of the information. Also, the tracking of individual’s locations and movements may be considered crossing the line by some.

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Mobile Marketing for Startup Business (Any 3)
  • Short Message Service (SMS) – upto 500 contacts & 5000 messages per month (Optional) (enhance at additional cost)
  • Barcode / Quick Response (QR) Codes (Optional)
  • Location-based Services (LBS) (Optional)
  • Upto 4 Push notifications per month – (Optional) (enhance at additional cost)
  • Mobile ad Campaign based on per spending (Optional) (enhance at additional cost)
    • App Development (Optional)
  • WhatsApp messages every four weeks (Optional) (enhance at additional cost)
Mobile Marketing for Small Business (Any 5)
  • Short Message Service (SMS) – upto 1000 contacts & 10000 messages per month (Optional) (enhance at additional cost)
  • Barcode / Quick Response (QR) Codes (Optional)
  • Location-based Services (LBS) (Optional)
  • Upto 12 Push notifications per month – (Optional) (enhance at additional cost)
  • Mobile ad Campaign based on per spending (Optional) (enhance at additional cost)
  • App Development (Optional)
  • WhatsApp messages every two week (Optional) (enhance at additional cost)
Mobile Marketing for Elite Business
  • Short Message Service (SMS) – upto 500 contacts & 5000 messages per month (Optional) (enhance at additional cost)
  • Barcode / Quick Response (QR) Codes (Optional)
  • Location-based Services (LBS) (Optional)
  • Upto 24 Push notifications per month – (Optional) (enhance at additional cost)
  • Mobile ad Campaign based on per spending (Optional) (enhance at additional cost)
  • App Development (Optional)
  • WhatsApp messages every week (Optional) (enhance at additional cost)
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