What & How of Business Plan

What is a Business Plan?

A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it.

Business plans are inherently strategic. You start here, today, with certain resources and abilities, to get there, a point in the future (usually 3 to 5 years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there.


Business plans help obtain financing for projects, simplify decision-making processes, allow an entrepreneur to meet goals, and help improve the business. This makes success more likely. It acutely detail how one intends to operate and organize a business. In most cases, an entrepreneur and/or an outside investor or lender will have a financial investment and interest in the success of a business. A business plan assists a lender in deciding whether to invest in a business or idea and provides an organizational framework for the entrepreneur.


Business plans assist in getting financing for a project, help in the decision-making process of whether to proceed with a business, help an entrepreneur stay on track, allow for business improvements and meet goals. DigitalMarketingOnlineServices helps you know and be aware of all the parts of the business plan.


Who Needs A Business Plan?

Every business units from Startups to Established, Proprietary to Company, Partnership to Co-operative, PSU to Non-PSU needs a Business Plan.

DigitalMarketingOnlineServices recognizes that every plan should include the following aspects: executive summary, market analysis, company description, organization and management, marketing and sales management, service or product line, funding request, financials, and appendix. Business plans can be robust, but should be enhanced for the dynamic environment.

Here are top 5 reasons to think about updating your business plan. If even just one applies to you, it’s time for an update.

  1. A new financial period is about to begin. You may update your plan annually, quarterly or even monthly if your industry demand is a fast-changing one.
  2. You need additional financing. Lenders and other financiers need an updated plan to help them make financing decisions.
  3. There’s been a significant market change. Shifting client tastes, consolidation trends among customers and altered regulatory climates can trigger a need for plan updates.
  4. Your firm develops or is about to develop a new product, technology, service or skill. If your business has changed a lot since you wrote your plan the first time around, it’s time for an update.
  5. Your company has missed the threshold for planned milestones, mainly when output is negative.

Depending on the scope of a business, it may be necessary to consult business and legal experts to assist in planning and writing a business plan. There are many types of business plans based on Business or Industry. Thus, DigitalMarketingOnlineServices Team research which type is best suited to your business. This will save time and major revision in the business planning process.

However if you prefer to write Business Plan on your own then consider these points before writing your plan


  • Determine Your Goals and Objectives
  • Assess Your Company’s Potential


Imagine that the date is 5 years from now. Where do you want to be? Will you be running a business that hasn’t increased significantly in size? Will you command a rapidly growing empire? Will you have already cashed out and be relaxing on a beach somewhere, enjoying your hard-won gains?

Answering these questions is an important part of building a successful business plan. In fact, without knowing where you’re going, it’s not really possible to plan at all. So make sure you,

  • Identify Your Business Objective
  • Outline Your Financing Needs
  • Define Your Key Resources
  • Plan What You’ll Do With Your Plan
  • Prepare how you are going to market your brand

And basic marketing component of your business plan should be include:

  • What message you want to convey?
  • Who is the target audience?
  • Which are the appropriate media outlets for a public-relations campaign?
  • Budget?
Think, plan & get started.

Leave a Reply

Your email address will not be published. Required fields are marked *