Why is SEO (Search Engine Optimization) necessary?


One of our favourite SEO jokes is, “Where’s the best place to hide a secret treasure?” The answer is of course, “On the 2nd page of Google!”

If you’ve ever held a first position in Google, then subsequently lost it, you’ll know how true this is. Statistics show that around 72% of all clicks are made on the 1st page of Google and pages 2 and 3 only get 5.5%. The top 5 results in Google account for 67% of ALL the clicks made by users. The fact is, that being top of Google can make a real, tangible difference to your business. It can be the difference between the phone ringing – or not.

Google has developed automatic algorithms that have helped in providing quality results to its users and eventually rank a website having useful and authoritative content. These algorithms consist of “spiders” or “crawlers” which crawl and index your website and eventually evaluate it for over 200 SEO indicators that help in defining whether your website is valuable or worthless. Our Webmasters excel in the art of making sure not only these spiders but more importantly the visitors are pleased with what they discover on your website.

In search engine marketing, marketers focus on driving more traffic to targeted areas of their website. There are two categories of search: “organic” and “paid.”

Organic search marketing (SEO) involves optimizing your website to be found in free search results on the search engines. In paid search (SEM), marketers purchase ad spots for specific search terms. This task focuses on evaluating the cost / benefits of SEO and preparing to optimize a website.

In the early days of search engines, different techniques could allow you to rank in specific search engines. Once Google became the dominant search engine, most realized that optimizing for Google was the most efficient use of their time. And it’s common for sites that rank well in Google to rank well in other search engines. However, there are a few specific items that you can perform to improve your chances.

The majority of SEO results from a 2-part process.

Part 1 is to design your page(s) to allow Google (or other search engines) to clearly understand what the page is about and apply its ranking algorithm.

Part 2 is to build links to the page to show that other websites / pages view it as an authoritative page for the search phrase.

Your “link profile” is the review of numerous factors from all of the links pointing to your site – both internal and external. It’s important to understand your link profile and review it periodically. This will help you understand how to ask for links that will help your rankings.

Define SEO Plan and Budget

Optimizing a website requires a substantial amount of tedious work that doesn’t pay immediate dividends like many other marketing campaigns. Sometimes, non-marketers don’t take a long-term strategic view to this type of work. Or they might value SEO, but struggle with understanding how long it can take to see results and the need to revise it every few years as the search engine algorithms change. An SEO plan that outlines your activities and their value can help you gain budget approval or validation.

Typical budget items in an SEO project include keyword research, copywriting, on-page optimization (which includes coding and applying appropriate tags in the structure of a page), coding or reorganizing the URLs in a site and the time and effort to build links.

Create a Measurement and Refinement Plan

Since technology is always changing and Google consistently updates its search algorithm, it’s important to maintain your site at regular intervals, based on your current optimization level and your current SEO equity. The higher these are, the more frequently you should measure and refine.

By measuring your results, you have the ability to correct errors, prevent penalties and improve your results.

SEO experts at DMOS understand the importance of crafting a structured data plan with rich snippets that help in boosting click-through rates on your Google listings and thus optimize your digital presence. Our team of experienced Google Analytics certified professionals can help your company smoothly sail through the entire Search Engine Optimization process. With our extensively tailored keyword research strategy, SEO friendly content writing and detailed SEO reports, we possess the tools and expertise required to rank your website on the first page of top search engines like Google, Bing, Yahoo, etc.

If you are wondering how other companies beat yours in the search engine results, or want to know how many extra visitors you should expect when you reach the top of Google – Book  in for a free Search Engine Optimisation (SEO) audit with us.

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